One successful advertising technique Dove’s site uses is an appeal to its audience’s desire to be young or middle-aged. It assures that, if a customer use Dove soap, “she will have noticeably firmer and smoother skin after two weeks’ use.” Without a doubt, Dove’s website is characterized by light spring colors and the most prominent image is a middle-aged lady (probably in her late thirties or early forties) glowing on the front page. Such an image promises an older lady that if she uses Dove, this beauty product will “penetrate to the deepest layers of dryness to bring out every bit of your skin’s own natural radiance.” It appears that Dove promises that it can indeed add moisture to an older woman’s appearance, and it will actually make her look younger.

The site claims that, “women should pamper the skin a few minutes each day to experience a change from a dull looking appearance into a glamorous look” (CITATION). It guarantees by using one of the methods, “you'll look and feel like a million bucks in one sweep of the second hand” (CITATION). Feeling like a million bucks is definitely a great deal in my book. “Quick beauty boosters that really work” is the websites definition to gorgeous layers of skin (CITATION). So the question comes down to, will the consumer spare a few seconds a day, so the skin can get the moisture that it deserves and experience that feeling of living in beautiful skin? The website insists that true beauty has been overlooked due to laziness. So these simple steps can make dreams come true if the desire is to accomplish that reborn skin.

The next successful technique Dove uses is the symbol of a dove to equate its product with purity and innocence. Who wouldn’t want that feeling? The model on the website comes across as saying, “I love myself and my hopes came true due to the natural ingredients mixed in Dove’s products.” Anyone can look pure and have a touch of softness when it comes to applying one of Dove‘s items to the skin. The product promotes an untouchable, unstoppable human being.

According to Dove’s Self Esteem Funding, “helping girls overcome beauty pressures and build self esteem” will motivate young ladies to living a healthier life (CITATION). Having a low self esteem and knowing that others are in the same situation will have a better outcome towards building confidence. A picture from the self esteem fund shows three girls who are all on the heavy side, but they seem very happy. That image portrays that even though the girls are a little over weight doesn’t mean they can’t feel and look beautiful too. The image also captivates a diverse group of women, regardless of age or ethnicity, by showing that having low self esteem will cause a downsize in having a normal lifestyle. Dove portrays that if the customer believes in herself, then anything is possible and she will soon notice the change in her self esteem.

As a result, this product has touched so many young and middle-aged women. Taking a glance through the website, it looks amazing! Dove’s website explains just about any concerns a customer may have. What more could the consumer ask for? The site lists basic steps to approach and different kind of methods that accomplish that reborn skin. If existing customers weren’t using Dove’s products from the start and had never heard of it until seeing the website, I am absolutely sure that the individual would go with Dove. In my opinion, Dove is the best kind of product that exists for skin to change from dull, dry and sensitive skin into a silky, soft complexion. Everyone who doesn’t want that dry, itchy feeling, go check out Dove’s website, which offers advice on how to better treat the skin!